Adam Mai is an owner of Self Made Long Beach. He is the founder of Advanced Movement Group, a consulting firm in the health and fitness space. He is also the founder and President of an award winning online advertising and marketing agency that focuses on the health and beauty verticals, with a division that focuses in fulfillment and manufacturing.

Adam also holds a vital role on the executive team that decides company structure and strategy for investment groups that spans over several different industries.

Adam is also a successful entrepreneur that has businesses and previous ventures in all types of industries.  The nightlife industry, food and beverage, to online services that support his other businesses.

Training Experience & Certificates
B.S. Kinesiology (Strength & Conditioning / Preventative Healthcare)
Training Experience & Certificates
P.P.S.C. Pain Free Performance Specialist
Training Experience & Certificates
PPA-L1 Jump Mechanics Coach

Anthony Payan – Elite Personal Trainer

Anthony Payan is one our elite trainers at Self Made Long Beach. Anthony is a former amateur bodybuilder and has a Masters Degree in Business Administration.
Anthony’s goal is to help teach and inspire others about fitness/health. Anthony specializes in strength/ conditioning/ hypertrophy training, lifestyle, lean muscle building and fat loss.

Ben Meneses – NASM Certified Personal Trainer

NASM Certified Personal Trainer – Ben has been a trainer since 2012 and has well over 10,000 sessions of experience. Ben is a well rounded coach and has certifications in Corrective Exercise, Sports Performance, TRX, and USOC Olympic Lifting. He believes coming up with the proper gameplan and executing is crucial to reaching a goal. And no matter the goal, persistence, consistency, and positive habit building is key to success.

Brandon Watson – Personal Trainer in Long Beach

I am NASM certified Personal Trainer, Kinesiology Undergraduate and Master in Kinesiology Graduate. I specialize in Glute Building, Body Transformations (Weight Loss and Muscle Gain), and Functional Training. I am a Certified Nutrition Coach and have a passion for teaching my clients to have a better relationship with the food they eat. Every Session with me is a learning experience helping to understand you’re body’s function and move effectively.

Christopher Naanouh – Personal Fitness Trainer in Long Beach

Personal Fitness Trainer – Hello, my name is Chris Naanouh. I gained an interest in fitness at a young age, as I was always the smallest and skinniest kid in my class. After graduating high school, that interest developed into a passion as I began to train family and friends in my spare time. This inspired me to devote myself to learning about the most effective and efficient ways to increase muscle mass for different body types through weight training and nutrition. I enjoy being a part of helping family and friends achieve their personal fitness goals and have now dedicated my life to training others. The reward of seeing people become more confident in their own bodies is what motivates me to keep pushing myself and them. My goal is to help you achieve yours.

David Escobedo – Certified Personal Trainer

I’m David Escobedo(Esco), a fitness entrepreneur. A NASM certified personal trainer with over 7 years of experience in the fitness industry. I specialize in bodybuilding and glute building, helping clients sculpt their bodies and build confidence in their own skin. But my approach to fitness goes beyond just physical transformations. I believe that a strong mindset is just as important as a strong body, and I work with my clients to develop a positive mindset that empowers them to achieve their goals both inside and outside the gym. Let’s work together to transform your body and your mindset!

Dustin Powell – HIIT Personal Trainer

HIIT Personal Trainer – My Name is Dustin Powell and I became a personal trainer after realizing what benefits it brought to me not just physically but also mentally which gave me the desire to also be that difference maker for the individuals who want pursue personal growth and discipline within their life.

Eduardo Sanchez – Certified Strength Coach

Hi, I’m Coach Ed. I am a certified strength coach and nutrition coach. I use my F.A.R. Coaching System to educate my clients on how to become confident in the gym and lead a healthy lifestyle.
My methods involve teaching you the skills you need for independence and sustainability. A successful client is a client that can maintain results after our time has come to an end.
We don’t eliminate food groups, we don’t do burpees, and we don’t do crash diets.
Everything is done with your health, you’re lifestyle, and your goals in mind.

Emile Jarreau is a certified fitness professional, with a background in performance nutrition. He is a former candidate of the US Navy Seal Teams, with over 32 years of experience in fitness training and coaching. In addition he specializes in post rehab, injury prevention, weight loss, strength and conditioning.

Esmeralda Sandoval – Personal Trainer in Long Beach

Esmeralda known as Ezzy (eh-sea) is a weight loss, strength/conditioning, lifestyle & wellness coach. During her 10+ years of experience she has worked with a variety of age groups and focuses on helping build healthier habits from a longevity standpoint and not just a quick fix approach. Her passion for fitness and holistic nutrition has her eager to continue to grow intellectually so she can always have more to offer to her clients. Needless to say, she is on her way to become a board Certified Holistic Nutritionist specializing in autoimmune nutrition. Which is something she has always been interested and curious about.

” For me working out and eating healthy is not just about how good you can look from the outside. It’s about how good you can feel from with in, first, and the rest will follow. It’s about feeling good mentally, emotionally, & being physically strong to depend less from others as we age. A healthy body gives you a healthy mind. It’s a lifestyle approach for self care.” — Ezzy

Jay DeVera – Personal Trainer

I help men and women in their 30’s build confidence and take control of their health by achieving a physique that makes them feel better than they did in their teenage years. I specialize in Fat Loss and Muscle Building with Strength Training accompanied by Bodybuilding Concepts and Nutrition Coaching.

Jay Romero – ISSA Personal Trainer

Hey! My name is jay, I am a certified personal trainer/coach! I am a long beach local born and raised! My passion for fitness came from a young age when I decided to change my life for the better. I used to be overweight and dealt with depression from it. I started working out playing football and eventually started to feel better about myself and started to look better too! I realized how much a difference your life is when you look and feel good that I wanted others to also experience that as well! I have been a trainer for over 5 years and have experience working with a plethora of different clients! My goal for every client is to make lifelong changes that they’re able to maintain for the rest of their lives!

Jemil Davis – Personal Trainer in Long Beach

Jemil specializes in fat loss, muscle building/toning, bodybuilding, powerlifting, increasing body mobility and muscle conditioning.
Jemil has trained a wide variety of people over the years that includes; diabetics, people with severe respiratory issues, stroke victims, amputees, athletes, people who have never lifted a dumbbell in their life, children, and the elderly.
Whether you’re looking to gain size, strength, lose excess body fat, tone up, fit into clothes you want, have less pain doing daily activities, improve your mental and internal health, learn how to structure a proper diet, or just feel better overall, Jemil can put together a program that’s right for you.

Jerry Doctolero – ACE Personal Trainer

I have over 10+ years experience in personal training, Starting off as a high school wrestling coach for strength and conditioning, After that I began to work with large groups hosting 20-40 people boot camps, After finalizing my year with Long Beach unified school distract I continued hosting bootcamps as well as introducing 1 on 1 in person training as well as opening the realm of online coaching training at least 15 people in the east coast per year. I have worked for Golds gym as well as a few private training facilities over the years, I have also previously owned a private training facility dedicated to ensuring the family dynamic was a tone set for the gym because that welcome feeling is what creates a positive space of comfort.

I have been certified under Ace fitness, Some of my specialties are  standard weight loss, corrective form, body building, boxing,  as well as pre natal post natal training, the reason I decided to get involved with pre natal and post natal was my experience as being a father being able to maintain health and fitness while still being able to balance parenthood, I have been able to help new moms or expecting moms continue to train safely while under my supervision, I have made it a goal in life to enable fitness being a lifestyle change of not a “I Have to” mind set but more so as “I want to” instilling that this is a change because you as the person wants to and not because you are told to do so.

You may find me on social media on twitter, Instagram and Tik Tok under @protein_papi_

Joaquin Leon – EXPERT RATING (CPT) Certificate

Personal Trainer – Joaquín is a Fitness Coach specializing in strength & conditioning, physique transformation & athletic performance. With longevity in mind, his main goal as a coach is to keep his clients at their peak athletic ability for life.

Jonathan Zaldivar – Personal Trainer in Long Beach

Hi, my name is Jonathan Zaldivar, I’m a personal trainer with the That’s Hard & Self Made Long Beach Facility Team. I’m going to show you the HARDest & fastest way to achieve the results YOU want!

Personal Trainer in Long Beach – We will train for the lifestyle you want, so the work you put in will show. We at That’s Hard & the Self Made Family, want to work with you to get the results you desire, as effectively & efficiently as possible.

We specialize in Strength Training, Conditioning, Sports Training, Muscle defining, and much more!

Join us & be a HardSport Athlete!

Julian Caldwell – Personal Trainer in Long Beach

Julian Caldwell is one our elite trainers at Self Made Long Beach. Julian was a former professional athlete and has a degree in Kinesiology and Exercise Science. Julian’s goal is to help people reach their full potential, both physically and mentally. His approach is holistic, which includes intense training and specified nutrition plans. Practice makes progress, and every day is chance to improve with Julian!

Keaton Kastberg – Personal Trainer in Long Beach

Personal Trainer in Long Beach – Enthusiastic, persistent personal trainer helping clients dominate their goals over the last 7+ years. I’m from Green Bay, Wisconsin (GO PACK GO), and find joy in transforming lives. I can’t help you till you commit but once you commit I won’t let you fail.

Niche: Weight loss, muscle building, strength & conditioning, lifestyle coaching and baseball/softball athletes.

BS, Sport Management, May 2018

MS, Sport Management, May 2019

Keishawn Bierria – Personal Trainer in Long Beach

Keishawn Bierria is an Active Professional Athlete.
NFL draftee in 2018.
3 years NFL Vet at Linebacker position.
2 years CFL Vet.
Former PAC 12 Champ 2017 – University of Washington Grad
My goal as a dedicated personal trainer, is to push the boundaries of physical and mental strengthening. Drawing from experience as a professional football player, i have developed a deep understanding of the resilience required to excel in the world of fitness. The goal is not just to sculpt bodies but to strengthen mental capabilities. I thrive on challenges and approach each one with a positive mindset, believing that every hurdle is an opportunity for growth. Join me on this transformative journey to unlock your full potential and achieve your fitness goals.

Lance Branchman – Strength & Conditioning Coach

Lance Branchman is a strength and conditioning coach with more than 10 years in the industry. Transforming the lives of everyone from athletes to blue collar workers. Lance specializes in creating custom workouts and loves by the mantra “ You don’t have to be an athlete to train like one!”

Lance has a unique point of view which can be attributed to his many years spent on campus at ASU weight room. Since age 11 he has learned the ins and outs of fitness which made him into a multi sport athlete. Using his experience as a collegiate athlete coupled with his education has allowed him to use his vast knowledge to train anyone.

Getting in shape shouldn’t be a punishment. It’s an amazing and empowering lifestyle decision that anyone can make. Lance passion is to guide people towards a healthier lifestyle. Everybody is unique, with their own strengths and limitations. His method is to build a custom plan based on your health, schedule and more importantly, your fitness goals. I have developed my training regime by working with a variety of people, and always love adapting my program to new clients. He’s not just a trainer, He is your strength and conditioning coach!

Meals By Mel – Long Beach Meal Prep

Welcome to Meals By Mel
At Meals By Mel, we offer meal preps that are perfectly cooked, well flavored, convenient and provides nutrient-dense ingredients to keep you productive and energized, so that you can face your days with a clear and strong mind. Ask yourself, what are my goals? Do I want to lose weight, gain muscle or maintain my lifestyle, then choose a preset package or a la carte meals that fit your goals or order a la carte! Sit back and relax, knowing that there is one less thing you have to do on Sunday. You’ll receive your delivery from 7am – 8pm depending on your location, with a precise timeframe sent via text so you’re not waiting all day for your delivery. Enjoy your meals throughout the week and don’t forget to share us with everyone you know! GrabNGo meals restocked in house at Self Made Long Beach Saturday Mornings!

▪️Performance Physiotherapy
▪️Concierge Physiotherapy
▪️Online Prehab/Rehab Programming

Noah Sharpe – NASM Personal Trainer

As a distinguished NASM certified personal trainer, I am delighted to introduce myself as Noah Sharpe. My fitness journey commenced as an athlete for a decade, primarily focusing on weightlifting, leading me to obtain certification as a full-time Personal Trainer in 2019. My objective is to assist individuals in achieving their fitness goals and live a healthier lifestyle. My passion for fitness and wellbeing is the driving force behind my relocation from Northern California to Los Angeles, which offers the largest demographic of individuals interested in fitness. As an expert in fitness training, I specialize in two areas, namely fat loss and muscle building. My expertise is backed by a wealth of knowledge and skills, thanks to my certification as a NASM certified Performance Enhancement Specialist. I am proficient in the application of Search Engine Optimization (SEO) techniques to bolster online visibility and enhance the reach of my personal training services. By leveraging industry-standard SEO strategies, my clients can locate my fitness training services with ease, making it possible for me to reach out to more people and make a difference in their lives. In summary, as a NASM certified personal trainer, I possess the expertise and skill set to help individuals achieve their fitness goals. My services are tailored to meet the unique needs of each client, and I am well-versed in SEO techniques to optimize my online presence. It is my honor to offer my personal training services to the wider community and make a positive impact on their wellbeing.

Rudy Conriquez – Personal Trainer

Personal Trainer – I go by the name Coach Conriquez, and I have a background in collegiate baseball, having also gained some professional baseball experience. Following my baseball career, I transitioned into the field of personal training, where I have been certified as a strength and conditioning coach for the past three years. Over time, I have acquired many skills as well as being certified as a coach for Overtime Athletes. My training programs are meticulously crafted, drawing upon scientific research, evidence, and my own experience. These programs are centered around four key training principles: speed, power, strength, and structure. I guide my athletes through each stage of the program, prioritizing their safety and ensuring optimal effectiveness. By incorporating progressive overloading techniques on a weekly basis, I guarantee that my clients will emerge from the program in a better state than when they started.

Saul Martinez – Strength and Conditioning Coach

Saul Martinez is a strength and conditioning coach with a focus on creating a lifestyle tailored to your current goals. Whether it be building muscle, losing fat, or changing your mindset towards fitness. Just know he’s here to guide you every step of the way. Be prepared to leave every session knowing you gave it your all as Saul pushes you not only physically but mentally. “You’re capable of far more than you know. Stop playing with your potential and lets get to work!” – Saul

Sergio Maurico Vargas – Personal Trainer

My name is Sergio Mauricio and I am a personal trainer and business owner. I have been in the fitness world for 10 years now. My fitness journey began when I was 23 years old and weighted 264lbs . For my age and height , that is considered obesity and borderline diabetic . You ask me how I got to this point in my life? My answer is , I did not care . I did not care that I was overweight and I did not care what people thought of me . I suffered from mild depression and I just ate my feelings away as most of us can relate . Originally my plan  was to become an EMT . I went to school for it and fell in love with helping people . Yet that was not my calling . After finishing my course , I came home only to gain more weight and feel more bad about myself because of it and instead of doing something beneficial I just kept eating . Wasn’t until I started feeling the effects of my weight that it became my wake up call . I was suffering from shortness of breath, chest pain and low to none confidence level . I decided to take a step forward and began going to the YMCA . Everyday I would walk 5 miles to the gym only to use the treadmill because I had no knowledge of weight training . Soon after, I began to lose weight and started to feel good about myself . Later I was introduced to an LA Boxing gym by a trainer whom I will always be grateful for taking the time to show me the ropes into weight training. At that facility is where my passion for personal training began. I went from being a member to truly embracing the calling of helping others as I was helped . Now 10 years later and 100 lbs less , I am proud to call myself a Personal trainer and business owner . There is unlimited potential in this field and the most rewarding thing about it all is that I get to change lives for the better . I specialize in martial arts such as boxing , kickboxing and Muay Thai. Also , muscle building , fat loss and athletic conditioning . A strong champion mindset is how I live my life and my mission is to help everyone around me and those who I have yet to meet to become the best version of themselves !

Sterling Ardrey-Baty – Personal Trainer in Long Beach

Personal Trainer in Long Beach – Meet Sterling Ardrey-Baty, a personal trainer that is passionate about cultivating a love for fitness in all his athletes. With over 2 years of experience in the industry, working with athletes of all ages and fitness levels, Sterling connects to their “why” and uses his knowledge to elevate quality of life.

With a major emphasis on core stability, Sterling will utilize body building & plyometrics in his sessions to help clients achieve their physical aspirations. He empowers his athletes to “Show Up and Show Out” in every session.

Sterling understands that there can be a learning curve to training, and will use direct cues and breaks down form for each exercise to make sure athletes are training with intention and focus. Enthusiasm and high energy are infectious traits he possesses and will create a fun spirited environment for learning and competition.

Whether it’s for sport performance, confidence building, or your mental health. A training plan will be curated for your specific goals to guide you in reaching them. We all have busy lives and working with Sterling will take the uncertainty out of training for you. So if you’re ready to elevate your fitness, improve your movement quality, or grow the “peach” you’ve always wanted. Take the next step in your journey and get in touch today with a trainer that is ready to celebrate your wins.

Vanessa Gallegos – Personal Trainer

My name is Vanessa Gallegos, I have been personal training for the past 7 years. I started my fitness journey to change my physical appearance but as time went on realized how much it helped with my stress, boosted my confidence and helped with my mental health and now I want to help others and have the experience the same benefits I have. I specialize in weight loss, strength/ building muscle and overall lifestyle change just looking to get active and feel good!

William Wardlaw – NASM Certificate Personal Trainer

Certified Personal Trainer – Originally from Scotland William is a former professional rugby player turned ACE and NESTA certified trainer. With a passion for functional fitness, competing at Pro level Hyrox events. He specializes in glute training for females and functional strength and conditioning for all levels.